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You know you’ve “made it” when you get a cupcake with your logo on it. #nyfw

February 9, 2012

Dear readers, the coolest thing happened yesterday. I ran through the snow (!) with my model/muse/homegirl Christina to the NEUW Denim showroom preview for fall’12 (an Australian brand that I ramble quite affectionately about here), and they had Denim Therapy cupcakes waiting for me.

denim therapy cupcake

denim therapy cupcake

Amazing!

Cupcake ego-stroking aside, we had a great time talking to the designers about the line’s origin and dreaming up plans for documentaries, drinking Asahi beer, and getting to know each other. Some shots below.

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The stunning Phoebe, who designs NEUW’s women’s line.

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So madly in love with this dress. Perfect for Valentine’s day.

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And finally, our fearless head designers!

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I focus mostly on the women’s stuff here but the line is really based off the impeccable men’s denim. You can see a lot more of the men’s line here.

Earlier that day we shot the Raleigh Denim Workshop fall 2012 presentation.  If you’re not familiar with the brand, here’s a blurb I wrote for Denim Therapy:

Raleigh Denim Workshop‘s FW’12 presentation was a parade of classic American looks, illuminated (ironically) by the darkest textile on the presentation floor: gorgeous selvedge denim. The North Carolina-based brand (which produces their denim locally via non-automated jeansmiths and vintage sewing machinery) showed for the first time in New York this season. They presented both men’s and women’s styles, all with a consistent theme of woodland-prep, tailored button-down shirts, and a tame, classic color story.

The clothes were all beautiful, but the focus was the eco-friendly denim, created using locally sourced materials from the Mills of Greensboro, NC (which was once a thriving center for denim production). Designers and husband/wife team Victor and Sarah Lytvinenko bring the workshop concept to life through production, one-by-one inspection, limited edition runs, stamped leather patches with unique edition numbers, and signatures on every pair of denim they lovingly release into the world.

Check out our shots below (by my photog & other half, Raffael Flores-Contreras).

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Doing a point & shoot lumix video interview with the designers.

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This  is locally-produced moonshine & brandy from the hills of North Carolina. Apparently the man who makes it is nearly impossible to get in touch with.

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With Christina.

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With the designers.

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Denim heads, please re-direct to the original post at Denim Therapy to get up-close to the seams and check out the whole collection.

We also shot a few glorious videos which I will endeavor to upload soon!

As a closing note, here’s a photo of me impatiently waiting to be seated at Ponto Zero while everyone is is completely jovial. Can’t stop laughing at this picture. Can you find me?

fashion-week

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