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Shades Of New York

July 18, 2013

The MYKITA New York store opening last night was worth leaving the house in 1-billion-degree heat for. We arrived to the super crowded space at 109 Crosby street and were greeted with bubbly, the incredible vocals and instrumentals of rockjazz pianist ELEW, and wall after wall of beautifully designed frames.

No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

 

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

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Parting gifts included a rad canvas bag, a deck-of-cards lookbook and a MYKITA silver engraved pendant.

MYKITA New York Store Opening designer frames

MYKITA New York Store Opening designer frames

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MYKITA New York Store Opening designer frames

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Check out ELEW in action below in this quick video I shot towards the end of the Cranberries’ Zombie:

Email subscribers, click here to see the video.

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After MYKITA madness, Raffa and I skipped over to Isola at the Mondrian SoHo for some cranberry-peach bellini action, which was diviiiine (and please note that I only use that phrase when something is actually divine). Was it necessary to also hang around for a garden photo shoot? Probably not, but that’s how we roll.

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Posing-in-the-trees aside, be sure to drop by MYKITA on Crosby for a pair of light weight super-engineered German frames and a tour of the shop. You’ll also find them on your summer travel circuit if you’re headed to Berlin, Cartagena, Monterrey, Paris, Tokyo Vienna, or Zurich… B to Z!

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Can’t believe it’s Thursday already…

Let’s make our weekdays count before another crazy weekend!

P.S. Credit to my better half for this clever title. ;}

5 Comments leave one →
  1. sheerembellished permalink
    July 18, 2013 12:26 PM

    Reblogged this on Sheer Embellished and commented:
    I have to check out this hotel and the new store. Thanks for sharing this blog “Hey Mishka”! :-)

    • July 18, 2013 12:45 PM

      Yes, go check it out! It’s super cool. xx

      • sheerembellished permalink
        July 18, 2013 3:18 PM

        Will do! :-)

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