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Geek Chic: Tech In Motion Fashion Show #SMW

February 22, 2014

Last Wednesday I attended the Wearable Tech Fashion Show at Tech In Motion, presented by Microsoft, Pixafy, and Crowd Reactive as part of Social Media Week. The event itself was a crowded playground for geeks and, apparently, the forward-thinking fashion crowd. I met fellow editors and writers, models, and more amidst the gadgety chaos.

The event was capped off by models parading in futuristic fashion. Brands included Continuum (3D printed shoes), TheLaserGirls (insane 3D printed nails), Blade Runner-reminiscent  Sensoree (garments and accessories that sense the brainwaves and vitals of the wearer and emit different LED light reactions), and menswear label Asher Levine (textured bluetooth “Grenade Bags” that are track-able and could probably survive the apocalypse).

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Click below to see it all.

The “unplugged” all-white lounge wear equipped with buckets of huge markets and beer, for show-goers to chill out and scribble some stuff. The result was a lot of hand-written hashtagging, self-promoting via blog URLs, and references to twerking. Go figure. I was happy to see some people chose to draw faces and flowers.

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Stylish attendees! Can you guess whether they work in fashion or tech?

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My homegirl Aparna was wearing an amazing pair of AG Adriano Goldschmied jeans that I was coveting big time.

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Below are shots from the fashion show. The lighting wasn’t great, but I managed to snap pics of my favorite looks. I loved the futuristic white eye shadow on the male models! Technology was paired with clean, no-fuss clothing for the most part: selvedge jeans, tailored wool, and crisp collars. The women got a bit more texture and Fifth Element style attire.

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These amazing nails came out of a printer!

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Finally, the brainwave sensing knitted hood.

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I was hoping to see some wearable tech that, aside from looking cool and being novel, might be a bit more functional for every day life. But I guess we’re moving in the right direction.

What do you think about the overlap between the fashion and tech worlds? Tell me in the comments below.

14 Comments leave one →
  1. Christina permalink
    February 27, 2014 10:34 PM

    Great Post! I love the idea’s of merging fashion and technology, and I believe its just around the corner. With technology being such a big part of our lives now its only a matter of time when both worlds come together.
    Christina

    http://hazeleyepersonality.blogspot.ca

    • February 28, 2014 6:37 PM

      Agreed, it won’t be long before we’re all wearing tech!

  2. February 28, 2014 6:27 PM

    Those nails are super cool! They look like legos!
    stylethroughhereyes.com

  3. March 1, 2014 9:57 AM

    The umbrella is so fun!

    • March 1, 2014 2:20 PM

      Isn’t it awesome? It was changing colors the whole time.

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