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It takes a pretty intimidating amount of money to rent a storefront in Downtown Manhattan, so I’m always surprised to see grossly underutilized window space as I walk through the streets of the East Village…

I was walking in alphabet city today thinking something along these lines when I noticed one shop’s clever alternative to eye-catching celebrity endorsements: magazine tear sheets!

Seriously—how cute is this? Consider it the solve you’ve been looking for if you sell jewels on Etsy!

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Written by Mishka
Michelle Christina (a.k.a. Mishka) founded heymishka.com in 2008, and has since documented her love of DIY, thrift-shopping, and creative living here. Fueled by strong coffee and sparkly dreams, MC also mentors freelance writers at Freelance Writing Cafe, hosts the Sugar x Spice Market in Brooklyn, and writes digital marketing copy for some of the world's biggest brands.