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It takes a pretty intimidating amount of money to rent a storefront in Downtown Manhattan, so I’m always surprised to see grossly underutilized window space as I walk through the streets of the East Village…

I was walking in alphabet city today thinking something along these lines when I noticed one shop’s clever alternative to eye-catching celebrity endorsements: magazine tear sheets!

Seriously—how cute is this? Consider it the solve you’ve been looking for if you sell jewels on Etsy!

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Written by Mishka
Michelle Christina Larsen (a.k.a. Mishka) founded heymishka.com in 2008, and has since documented her love of DIY, vintage, and creative living here. She curates and sells vintage fashion at Hey Mishka Vintage and runs the annual Sugar x Spice Holiday Makers Market in Brooklyn each holiday season. When she's not blogging, hunting for vintage, or doing DIY projects, Michelle Christina writes marketing copy for fashion brands and helps freelance writers grow their careers at Day Job Optional.