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It takes a pretty intimidating amount of money to rent a storefront in Downtown Manhattan, so I’m always surprised to see grossly underutilized window space as I walk through the streets of the East Village…

I was walking in alphabet city today thinking something along these lines when I noticed one shop’s clever alternative to eye-catching celebrity endorsements: magazine tear sheets!

Seriously—how cute is this? Consider it the solve you’ve been looking for if you sell jewels on Etsy!

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Written by Mishka
Michelle Christina (a.k.a. Mishka) founded heymishka.com in 2008 while studying fashion design at FIT. She has since documented her love of DIY, thrifting, and joy-infused living here. Fueled by strong coffee and faerie lights, she also trains freelance writers at Freelance Writing Cafe, vlogs at Hey Mishka TV and writes digital marketing copy for some of the world's biggest brands.