Slicing & Dicing at Bloomingdale’s SoHo 10 Year Anniversary DIY Event
I’m thrilled to report that our Bloomingdale’s SoHo 10 Year Anniversary event was a success! To celebrate 10 years of being the top department store in SoHo, Bloomies organized a series of events featuring brands and bloggers to give shoppers an extra special experience last week.
Sarah Caye and I set up shop on the 3rd floor from 3PM – 6PM, modifying the complimentary tanks customers received when they shopped the Bout-Tee-Que collection with applique, cording, and slashing. Basically, it was a blast.
Check out some snaps of the event below!
A happy customer! This back wrap that Sarah came up with was by far the most requested modification.
She wrapped metal wire around slashed t-shirt pieces that round themselves out into cords naturally when cut into strips. She then added some beads, and wrapped the cording around the back of the racer-back tank! Voila—a brand new design.
I was gleefully stringing beads onto the slashed hems of tees all day. It was positively therapeutic, and I’m pretty sure I’m going old school on a handful of my t-shirts this summer!
Special thanks to Julie and the Bloomingdale’s SoHo team for setting this up and featuring us! It was an honor to celebrate the 10 year anniversary of this legendary store.