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Slicing & Dicing at Bloomingdale’s SoHo 10 Year Anniversary DIY Event

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I’m thrilled to report that our Bloomingdale’s SoHo 10 Year Anniversary event was a success! To celebrate 10 years of being the top department store in SoHo, Bloomies organized a series of events featuring brands and bloggers to give shoppers an extra special experience last week.

Sarah Caye and I set up shop on the 3rd floor from 3PM – 6PM, modifying the complimentary tanks customers received when they shopped the Bout-Tee-Que collection with applique, cording, and slashing. Basically, it was a blast.

Check out some snaps of the event below!

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A happy customer! This back wrap that Sarah came up with was by far the most requested modification.

She wrapped metal wire around slashed t-shirt pieces that round themselves out into cords naturally when cut into strips. She then added some beads, and wrapped the cording around the back of the racer-back tank! Voila—a brand new design.

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I was gleefully stringing beads onto the slashed hems of tees all day. It was positively therapeutic, and I’m pretty sure I’m going old school on a handful of my t-shirts this summer!

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Special thanks to Julie and the Bloomingdale’s SoHo team for setting this up and featuring us! It was an honor to celebrate the 10 year anniversary of this legendary store.

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