About Michelle Christina Larsen
Welcome to my little corner of the internet! I’m Michelle Christina Larsen (aka Mishka). I’m a multi-passionate New York native with a penchant for DIY, creative living, and strong coffee. By trade, I’m a fashion copywriter. I also create training for location independent writers, design clothing, and host events. Basically? I stay busy!
I started Hey Mishka on January 7th, 2008. I was an exhausted tailoring student on the brink of insanity, and I started a WordPress blog to channel the insanity into. I found that I really enjoyed posting photos of my sewing projects, sharing hauls of vintage finds and beading supplies, and keeping a log of my daily life.
Back then, the blog was called Tchaikovsky Darling, because I was in love with all things Nutcracker and holiday. I changed it to Hey Mishka after I started a (rather fascinating) gig as a music booker in a Lower East Side nightclub, where my nickname became Mishka.
I got my BFA in Fashion Design at the Fashion Institute of Technology (in case you’re wondering, I LOVE my alma mater! Check out my interview with the Alumni Association). After graduation, I scored a crazy-inspiring internship at Refinery29. Under the direction of living legends Christene Barberich and Connie Wang, I realized writing about fashion was just as much fun as creating it!
From editorial intern, I was lucky enough to grow into an editorial contributor, then a freelance copywriter, and finally a guest editor. I credit Refinery29 with laying the groundwork for my career, without a doubt. It was there that I learned what copywriting even is! Since then, my copy career has allowed me to work with amazing companies like Tiffany & Co., Victoria’s Secret, J.Crew, John Varvatos and Intermix.
While I plugged away at my fashion writing career, I poured that same energy into my blog. Hey Mishka began picking up steam in 2011, and I was invited to collaborate with the incredible Patricia Field. I was also invited to host two separate DIY events with Bloomingdale’s SoHo. That’s when I realized I had a platform that could be a source of creative inspiration, way beyond what I’d originally imagined.
After many days and nights of shooting and uploading content (including Hey Mishka TV), I began covering shows at New York Fashion Week, collaborating with brands from all over the world, and meeting other creative souls along the way. To say it’s been a wild ride would be an understatement.
In 2015, I began to feel passionate about my intentional decision to stray from 9-5 office jobs, and I launched Day Job Optional with my best friend, Krystal Raydo. DJO is a blog and training resource dedicated to helping other writers launch location independent careers. In 2016, I quit my only full-time job of one year and began traveling to put my money where my mouth was.
Working with clients from a hammock in Playa Del Carmen and scrawling blog post ideas in notebooks in Costa Rica became a reality instead of a dream. I used these experiences to help other writers get online jobs and begin to establish stable income. I’ve now compiled all of my trial-and-error experience into an online course for writers, which is launching in 2018.
Most recently, I’ve reignited Hey Mishka as a DIY and creative living-focused blog. I’ve also begun writing about fashion and lifestyle for local Brooklyn websites (like Greenpointers and Bushwick Daily), working on a brand new clothing line, and hosting a local Brooklyn makers market called Sugar x Spice.
2018 shows no sign of slowing down, and I can’t wait to share the exciting stuff I’m cooking up for you.
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