About Michelle Christina Larsen

Welcome to my little corner of the internet! I’m Michelle Christina Larsen (aka Mishka). I’m a multi-passionate New York native with a penchant for DIY, creative living, and strong coffee. By trade, I’m a fashion copywriter. I also create training for location independent writers, design clothing, and host events. Basically? I stay busy!

I started Hey Mishka on January 7th, 2008. I was an exhausted tailoring student on the brink of insanity, and I started a WordPress blog to channel the insanity into. I found that I really enjoyed posting photos of my sewing projects, sharing hauls of vintage finds and beading supplies, and keeping a log of my daily life.


Back then, the blog was called Tchaikovsky Darling, because I was in love with all things Nutcracker and holiday. I changed it to Hey Mishka after I started a (rather fascinating) gig as a music booker in a Lower East Side nightclub, where my nickname became Mishka.

I got my BFA in Fashion Design at the Fashion Institute of Technology (in case you’re wondering, I LOVE my alma mater! Check out my interview with the Alumni Association). After graduation, I scored a crazy-inspiring internship at Refinery29. Under the direction of living legends Christene Barberich and Connie Wang, I realized writing about fashion was just as much fun as creating it!

From editorial intern, I was lucky enough to grow into an editorial contributor, then a freelance copywriter, and finally a guest editor. I credit Refinery29 with laying the groundwork for my career, without a doubt. It was there that I learned what copywriting even is! Since then, my copy career has allowed me to work with amazing companies like Tiffany & Co., Victoria’s Secret, J.Crew, John Varvatos and Intermix.


While I plugged away at my fashion writing career, I poured that same energy into my blog. Hey Mishka began picking up steam in 2011, and I was invited to collaborate with the incredible Patricia Field. I was also invited to host two separate DIY events with Bloomingdale’s SoHo. That’s when I realized I had a platform that could be a source of creative inspiration, way beyond what I’d originally imagined.

After many days and nights of shooting and uploading content (including Hey Mishka TV), I began covering shows at New York Fashion Week, collaborating with brands from all over the world, and meeting other creative souls along the way. To say it’s been a wild ride would be an understatement.

In 2015, I began to feel passionate about my intentional decision to stray from 9-5 office jobs, and I launched Day Job Optional with my best friend, Krystal Raydo. DJO is a blog and training resource dedicated to helping other writers launch location independent careers. In 2016, I quit my only full-time job of one year and began traveling to put my money where my mouth was.

Working with clients from a hammock in Playa Del Carmen and scrawling blog post ideas in notebooks in Costa Rica became a reality instead of a dream. I used these experiences to help other writers get online jobs and begin to establish stable income. I’ve now compiled all of my trial-and-error experience into an online course for writers, which is launching in 2018.


Most recently, I’ve reignited Hey Mishka as a DIY and creative living-focused blog. I’ve also begun writing about fashion and lifestyle for local Brooklyn websites (like Greenpointers and Bushwick Daily), working on a brand new clothing line, and hosting a local Brooklyn makers market called Sugar x Spice.

2018 shows no sign of slowing down, and I can’t wait to share the exciting stuff I’m cooking up for you.

Wanna be friends?

Follow Hey Mishka on Instagram, Like Hey Mishka on Facebook, and tap that “follow” button on Twitter, too! You can also drop me an email directly at hey [at] heymishka.com.

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